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At Elevated Insights, we start every day with intention.

We deliberately push ourselves to be leaders in market research. We are always learning, examining trends, and challenging preconceived notions – so we decided to share our journey with you.

Drawing Inspiration from America’s Mountain

  "O beautiful for spacious skies, for amber waves of grain For purple mountain majesties, above the fruited plain America, America, God shed His grace on thee And crown thy good with brotherhood, from sea…

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  "O beautiful for spacious skies, for amber waves of grain For purple mountain majesties, above the fruited plain America,…

Intimate Insights

The qualitative research field introduces moderators to a myriad of topics – which is what I love most about this job.   On every project, I learn something new about human nature and consumer dynamics,…

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The qualitative research field introduces moderators to a myriad of topics – which is what I love most about this…

An Elevated Approach to Clean Data

We'll be the first to admit – conversation about data quality processes can leave many of us feeling apathetic, as it’s not the most exciting topic. This reputation can lead to hesitation when it comes…

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We'll be the first to admit – conversation about data quality processes can leave many of us feeling apathetic, as…

Boots to the Ground

Finding the perfect respondent by putting your “Boots to the Ground” The foundation of excellent research is built on finding reliable, true respondents. In a sea of people, where many of them are what Elevated…

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Finding the perfect respondent by putting your “Boots to the Ground” The foundation of excellent research is built on finding…

Insights & Design

Facility design impacts the quality of insights As qualitative moderators, we have seen our fair share of research facilities across the nation and around the world – some that are traditional spaces with plain corporate…

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Facility design impacts the quality of insights As qualitative moderators, we have seen our fair share of research facilities across…

A Pint of Inspiration

JOIN US IN COLORADO FOR A PINT OF INSPIRATION   As spring melts winter’s snow, Coloradans like to turn that spring water to beer. Many Coloradans finish their days of world-class hiking, biking, fishing, skiing,…

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JOIN US IN COLORADO FOR A PINT OF INSPIRATION   As spring melts winter’s snow, Coloradans like to turn that…

Rethinking PSA Development: Because free media is extremely valuable

Case Study: The Consumer Products Approach to PSA Messaging Some may equate value with cost, but the gift of free media for public service announcements is extremely valuable. Organizations should apply the same rigor that…

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Case Study: The Consumer Products Approach to PSA Messaging Some may equate value with cost, but the gift of free…

C(X) vs. U(X): Usability and Beyond

When Instagram introduced horizontal scrolling in December 2018, their users responded in an uproar, with many threatening to delete the app. Instagram later announced that the update was actually a test that was released widely…

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When Instagram introduced horizontal scrolling in December 2018, their users responded in an uproar, with many threatening to delete the…

The Buzz on Baby Boomers – Qualitative Research Among the Older Generation

As market researchers, we have the opportunity to work with a wide range of consumers. This keeps us on our toes, since no two days (or two projects) are the same. However, it also poses…

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As market researchers, we have the opportunity to work with a wide range of consumers. This keeps us on our…

Insights from the Outside

Kids in Colorado and across America believe that when their pajamas are inside out, they'll get a miracle - a snow day! Outside-in thinking can yield an approach so fresh it feels miraculous. Earlier this month…

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Kids in Colorado and across America believe that when their pajamas are inside out, they'll get a miracle - a…

Insights Drive Better Marketing Decisions

As a Colorado-based market research agency, the team here at Elevated Insights find ourselves fielding inquiries from potential clients in cannabis and cannabis-related categories more and more frequently. Sometimes these callers are marketing professionals with…

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As a Colorado-based market research agency, the team here at Elevated Insights find ourselves fielding inquiries from potential clients in…

Changing Faces (and Names)
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What types of team bonding have you done with your company?
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Motivating with Incentives

Joey Torretto Lead Analyst, Quantitative Division Head Elevated Insights Email: joey@elevatedinsights.com Phone: 719-590-9999 Website: www.elevatedinsights.com

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Joey Torretto Lead Analyst, Quantitative Division Head Elevated Insights Email: joey@elevatedinsights.com Phone: 719-590-9999 Website: www.elevatedinsights.com

Growing Elevated Insights
Elevated Insights adds two new rockstars!
EI News
Elevated Insights adds two new rockstars!
Colorado among top states with most women-owned businesses, study shows

Original Story at KOAA.com More and more female entrepreneurs are finding success here in Colorado. A recent study by the finance website WalletHub hows Colorado is the top two state with the most women-owned businesses in the…

EI News

Original Story at KOAA.com More and more female entrepreneurs are finding success here in Colorado. A recent study by the finance website…

Bloom Where You’re Planted

   Debbie Balch Founder, President Elevated Insights Email: debbie@elevatedinsights.com Phone: 719-590-9999 Website: www.elevatedinsights.com

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   Debbie Balch Founder, President Elevated Insights Email: debbie@elevatedinsights.com Phone: 719-590-9999 Website: www.elevatedinsights.com

Insights into Industry Gatekeepers

Anne Brown Senior Qualitative Strategist, Lead Cannabis Consultant Elevated Insights Email: anne@elevatedinsights.com Phone: 719-590-9999 Website: www.elevatedinsights.com

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Anne Brown Senior Qualitative Strategist, Lead Cannabis Consultant Elevated Insights Email: anne@elevatedinsights.com Phone: 719-590-9999 Website: www.elevatedinsights.com

Market Research in Colorado Springs
Beyond the Boondoggle: Top 10 Factors in Qualitative Market Choice

Choosing markets for qualitative research can be driven by convenience (i.e. the backyard of corporate headquarters) or simply ‘how we’ve always done it’. Other times, market choice is driven by the quest for a boondoggle or…

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Choosing markets for qualitative research can be driven by convenience (i.e. the backyard of corporate headquarters) or simply ‘how we’ve…

In-the-Moment Research: Insights at First Sip

The alcohol industry is one of my favorite categories to research. I was a bartender in college and always enjoyed the social part of the job, as well as the creative aspect of mixing drinks.…

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The alcohol industry is one of my favorite categories to research. I was a bartender in college and always enjoyed…

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  Three key points surprised and concerned me when looking at 2017’s overall client satisfaction ratings on collective research providers…

After a strong 2017, where is the Colorado Springs economy headed in 2018?

While some experts predict Colorado Springs' economy to  "cool down slightly" in 2018, recent surveys show consumer confidence levels higher than the national average. Read more about how Elevated Insights' AskCOS survey helped shed light…

EI News

While some experts predict Colorado Springs' economy to  "cool down slightly" in 2018, recent surveys show consumer confidence levels higher…

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Elevated Insights brainstorms with city leaders

We at E.I. continue to monitor the growth in Colorado Springs, as the community continues to rank high in categories such "Fittest City in America", "Big City to Live In," and the "Best Town."  Despite…

EI News

We at E.I. continue to monitor the growth in Colorado Springs, as the community continues to rank high in categories…

Giving Back as a Team – Serving with Generation ME

We need to reevaluate Millennials. They aren’t the lazy, narcissistic Generation Me they have been labeled … and I’m happy to say they are the future. By Debbie Balch, Published 8/24/17 I don’t know about…

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We need to reevaluate Millennials. They aren’t the lazy, narcissistic Generation Me they have been labeled … and I’m happy…

Elevated Insights Continues to Grow

We are so excited to announce new additions to our Elevated Insights family! While we are sharing the news today, our team has been growing by leaps and bounds for several months.

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We are so excited to announce new additions to our Elevated Insights family! While we are sharing the news today,…

Market Research in Colorado Springs
4 Reasons to Conduct Market Research in Colorado Springs

If you know anybody from Colorado Springs, you know we have a lot of pride in the place we live. After all, Colorado Springs is listed in the top 15 National Best Places to Live,…

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If you know anybody from Colorado Springs, you know we have a lot of pride in the place we live.…

Connecting Insights at a Market Research Conference
How you should be connecting insights

A funny thing happened at the Quirk’s 2017 – West Coast Marketing Research Conference in Orange County last week: the power and lights went out for a good portion of the event. While I imagine…

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A funny thing happened at the Quirk’s 2017 – West Coast Marketing Research Conference in Orange County last week: the…

3 ways you can be more intentional in life and career
Do you know the signs of staff burnout, an overworked team, and projects that can shift you away from your business goals? Here are three ways to prevent burnout and launch success.
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Do you know the signs of staff burnout, an overworked team, and projects that can shift you away from your business goals? Here are three ways to prevent burnout and launch success.
How to get recruiting right
Finding the right respondents is key to a successful market study...yet it can be difficult. Here are a few ways you can find the right respondent when your database isn’t pulling the results.
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Finding the right respondents is key to a successful market study...yet it can be difficult. Here are a few ways you can find the right respondent when your database isn’t pulling the results.
Moving Beyond Vendor
How can you be more than just a vendor to your clients? Learn how you can become a trusted business partner by focusing on longstanding relationships, high quality of work, and always exceeding client expectations.
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How can you be more than just a vendor to your clients? Learn how you can become a trusted business partner by focusing on longstanding relationships, high quality of work, and always exceeding client expectations.
Elevated Insights wins fastest-growing company

Elevated Insights is honored to be nominated and selected as one of the fastest-growing companies in Colorado Springs for the second year in a row! We discuss our business model, success story, an challenges in…

EI News

Elevated Insights is honored to be nominated and selected as one of the fastest-growing companies in Colorado Springs for the…

The Passion Behind Elevated Insights

“My ultimate goal is to be able to take the experience and techniques I’ve learned from corporate America and reapply them to organizations, nonprofits and efforts that genuinely help. The organizations that I think can…

EI News

“My ultimate goal is to be able to take the experience and techniques I’ve learned from corporate America and reapply…

A Brave New Workplace
Here’s how companies can embrace working with millennials and their unique perspective of the world.
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Here’s how companies can embrace working with millennials and their unique perspective of the world.
Women-owned businesses flourishing in Colorado Springs

EI founder and president Debbie Balch shares why she decided to start her own business – and how she wanted to create an environment for her employees that is relaxed, flexible, and fun. She encourages…

EI News

EI founder and president Debbie Balch shares why she decided to start her own business – and how she wanted…

EI Gets Quirky

Members of the Elevated Insights Team attended the Quirk’s Conference in Brooklyn, New York. As researchers, our goal is always to better ourselves while also enhancing our research techniques. This year we showcased Colorado Springs…

EI News

Members of the Elevated Insights Team attended the Quirk’s Conference in Brooklyn, New York. As researchers, our goal is always…

EI News

Elevated Insights celebrated the official Grand Opening of Elevated Insights at our Ribbon Cutting Ceremony on March 11, 2016. We…

EI News

In December 2015, Elevated Insights was proud to host the first annual Elevate the Springs Summit. Colorado Springs Mayor John…

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