Quantitative Research Techniques
Elevated Insights’ approach to quantitative research is completely custom. The survey audience, questionnaire format, response collection methods, analysis techniques and reporting format are all crafted based on the unique challenges and goals of our clients – no “cookie-cutter” approaches here! Here are some things that set us apart:
Data Quality – EI knows that data quality is everything when it comes to market research, we even wrote an eBook about it.
Hybrid Research – As a single-location full-service agency, EI analysts work alongside qualitative experts. This allows for a seamless transition from qualitative methods to quantitative testing, and hybrid reports that integrate multiple data sources.
Respondent Engagement – the surveys we create are incredibly visual and engaging, and we seek to incorporate gamification wherever possible.
A Consultative Approach – We won’t leave you with a “data dump” and the burden of deciding what to do. We provide data-driven key findings and actionable recommendations for how your business should move forward.
“E.I. demonstrates true partnership for all aspects of research projects including superior study design, cutting edge data collection techniques, and impactful analyses and recommendations. They are always in my consideration set when I have a need to conduct strategic research, and I have called on their services at each organization where I have worked.”
Toni Carpenter, Director, Consumer Insights at Brinker
While we craft the right design for any business issues at hand, frequent methods employed include customized:
Recent Project Examples:
Elevated Insights helped an apartment developer gauge local area resident preferences on interior design and amenities prior to construction. This ensured the apartments were appealing to potential tenants in the area.
EI partnered with a large snack company to understand the emotional connection that consumers have to a potential new tagline for the brand, both unaided and aided. We dove into understanding the relative appeal and fit of different conceptual executions of the possible emotional benefit.
A restaurant chain wanted to understand which specific aspects increase the likelihood that visitors will return to the restaurant or recommend it to a friend. EI used stated importance, derived importance and restaurant performance to create quadrant analyses that highlighted areas of focus/improvement.
“EI provided some great findings that are not only going to effectively serve
against our primary objectives but also inform the broader portfolio agenda for
us in the years to come.”
Senior Director of Marketing at PepsiCo
Interested in improving your business through research?
Custom Research Solutions
Not sure what kind of research would be best for your company? Explore our other services on the right. You can also reach out to us with your research goals and we would be happy to provide recommendations!