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Intimate Insights

The qualitative research field introduces moderators to a myriad of topics – which is what I love most about this job.   On every project, I learn something new about human nature and consumer dynamics, and refine my methods for…

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Boots to the Ground

Finding the perfect respondent by putting your “Boots to the Ground” The foundation of excellent research is built on finding reliable, true respondents. In a sea of people, where many of them are what Elevated Insights considers to be ‘cheaters’,…

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Insights & Design

Facility design impacts the quality of insights As qualitative moderators, we have seen our fair share of research facilities across the nation and around the world – some that are traditional spaces with plain corporate decor, and other atypical spaces…

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A Pint of Inspiration

JOIN US IN COLORADO FOR A PINT OF INSPIRATION   As spring melts winter’s snow, Coloradans like to turn that spring water to beer. Many Coloradans finish their days of world-class hiking, biking, fishing, skiing, climbing, and adventuring with a…

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C(X) vs. U(X): Usability and Beyond

When Instagram introduced horizontal scrolling in December 2018, their users responded in an uproar, with many threatening to delete the app. Instagram later announced that the update was actually a test that was released widely by accident. While Instagram may…

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Insights from the Outside

Kids in Colorado and across America believe that when their pajamas are inside out, they'll get a miracle - a snow day! Outside-in thinking can yield an approach so fresh it feels miraculous. Earlier this month I attended the QRCA conference…

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Insights & Inspiration
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