Insights that inspire understanding and action come from honest, authentic connections with consumers.
We connect companies with consumers.
Qualitative Research Techniques
When research requires a qualitative research approach, we craft the right combination of approaches to explore the issue at hand, often incorporating:
When business objectives call for tried-and-true traditional qualitative approaches, Elevated Insights has decades of experience moderating focus groups, mini-groups, friendship pairs, and one-on-one interviews. Our moderators are comfortable in traditional focus group facilities or in alternative venues if the project, location, or need dictates. We incorporate pre-work, creative exercises, and high energy to keep consumers engaged, thinking and communicative throughout the group. Reports are delivered quickly with clear, strategic, and actionable insights.
Online and Mobile Insights (Netnography)
Online and mobile ethnographic studies (a.k.a. netnography) are quickly changing the research industry. Using a secure, non-searchable online platform as a ‘home base’ for participant responses, these studies can span the course of a few hours, to days, weeks, or months. EI and the research/client team create activities and questions that fulfill the research objectives. Participant responses can include typed answers, photo, and/or video uploads, as well as daily diary entries. Clients can view participant feedback throughout the study and send questions to participants via EI’s online moderator. Our online moderators ensure that all participants are active throughout the project, stay engaged, and provide depth and perspective to each question.
In-Home Ethnographic Interviews
In-home ethnographies take consumer understanding to a higher level. We typically spend between two to four hours with each participant and include a combination of observation, in-depth interviewing, and intuitive questioning to uncover subtle nuances and behaviors participants may not be aware of. Depending on the study, we can include: shop-a-longs, drive-a-longs, outdoor activities, cooking meals, visiting workplaces, hosting social gatherings, attending doctors’ appointments… whatever the project calls for, we design the interviews to maximize the time we have with the respondent.
Hybrid Qual/Quant (eChats®)
Elevated Insights’ proprietary eCHATs® method provides instant insights from multiple geographies to qualitative questions or stimulus via a hybrid quant/qual approach. An excellent alternative when cost and speed are essential, eCHATs® combine the rich feedback of qual with a slightly more robust sample size. These chat-based sessions typically consist of about 25 target consumers and can last either 60 or 90 minutes. EI carefully recruits the target respondents and directs them to sign in to the secure chat session site at a prescheduled time. Like traditional focus groups, a discussion guide is developed ahead of time, stimulus is pulled together, and the groups are planned, with specific amounts of time allocated to each topic. Clients can view the online sessions live, interacting with the moderator and team via the online backroom.
We team up with top facilities in desired markets and manage the entire process for a turn-key, seamless effort.
We’ve mastered the art of a qualitative screener, personally brief the dialing teams, and touch base every day to ensure top-notch recruiting.
Respondents exceed articulations screens and complete relevant pre-work to become grounded in the research topic and engaged before they step foot in the door.
Custom Qualitative Research Solutions
We pride ourselves on delivering strategic perspective with personal attention to each client partner. Qualitative, quantitative, hybrid, ethnography, online, mobile, in-person, recruiting, and moderating – we’re committed to crafting a custom approach to get you the insights you need.